Pull marketing strategy focuses on creating high-value content so that it will attract many potential customers, which are defined as users who are looking for the products they offer. The strategies most often used in pull marketing strategies are SEO, creative social media content, consumer reviews, etc. SEO is the most effective strategy in pull marketing with the highest level of ROI, so it can be relied on by business people. Pull marketing strategies are often used for the long term, such as increasing consumer loyalty, increasing sales and revenue.
