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Raising prices during peak demand to shut out some customers. Ethical or Unethical?

Trush Jodie

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When there is peak demand, a business might receive too much orders beyond it's available stock. Do you think raising prices to shut out some customers is a bad strategy? Don't you think it helps to control demand and balance it with supply when there are too many orders?
 
Its a tricky one. I get why businesses raise prices, it helps manage limited stock and keeps things under control. But it can feel unfair to loyal customers. I think its okay if its transparent and not exploitative. Balance is key between profit and treating people right.
 
I don’t think it’s automatically wrong. If you have limited stock and very high demand, price is a natural way to regulate the flow. The important part is not making it look like you’re taking advantage of customers, otherwise reputation drops faster than profits rise.
 
I don’t think it’s automatically wrong. If you have limited stock and very high demand, price is a natural way to regulate the flow. The important part is not making it look like you’re taking advantage of customers, otherwise reputation drops faster than profits rise.
Fair point, balance is key, prioritize transparency and customers will appreciate the honesty, win-win situation.
 
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