Sales staff inflating price to customer? How do you handle that?

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There are numerous situations where sales staff would intentionally tell a potential customer an a amount that is more than the normal price that the owner has fixed for that product to be sold.

What would you do to such a sales staff that you discover doing that?
 
You can deduct from their salary as some sort of warning. If after these they still continue, you can take other extreme actions like suspending them or replacing them.
 
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