Short Videos Vs. Long Videos: Which Drives Sales

[Nomad]

If you want to do video marketing you can either do it through long videos or short videos. Short videos are less than 60, or sometimes less than 90 seconds of vertical videos that published on social platforms. In recent times they are becoming very popular. Do you think short videos are good or long videos are good when it comes to do video marketing?

 

[Starmix]

As far as my observation is concerned on social media like Facebook, most videos played there are long videos. I seldom see short videos marketing their products. Viewers are also not contented to see short videos.

 

[eLdavis]

I personally think short video drives more sales. Whenever i see a video, the first thing i look at is the length. If it's not something i have interest in, once it's too long I won't watch it. Short videos that are straight to the point are the best.

 

[Laurentta]

I believe short videos drive more sales than long videos. This is because people watch short videos more because they are always straight to the point.

 

[Kera]

I think that short videos convert more for common products. For more specific products, long detailed videos convert more.