Should brands even post when people trust user generated posts more

[Fidelia]

When it comes to Content Marketing, a brand can decide to focus on publishing posts they have created or publishing posts users of the brand has created.

Is it still even necessary for brands to make posts when it is clear that people get to have more trust on user generated posts?

 

[Augusta]

user-generated content and influencer posts are far more trusted and influential than brand-created content but they can still post though

 

[kit_hung]

A brand can usefully submit a post where it invites users to comment on its services and products. Should not be the dominant poster.

 

[Trush Jodie]

user-generated content and influencer posts are far more trusted and influential than brand-created content but they can still post though

No one actually trusts influencers any longer. But you see user generated posts? Ab online brand should do everything to have it.