Should I be polished or casual with social media content for my brand?

[Min George]

When it comes to social media content from a brand, the mood and tone can be casual or it can be polished.

How do brands determine when to keep their social media contents casual and when should the brand make the content polished?

 

[kit_hung]

Conversations on social media are usually casual;. You may thus want not to excessively polish your communication on social media.