Should I focus more on selling my brand rather than selling my products? Why?

[Min George]

What I hear some business consultants say is that businesses should focus more on selling brands than trying to sell products. Is that really true? Should I stop advertising my products and push to advertise my brand?

 

[eLdavis]

It's better to focus more on selling your brand first, this is because a strong brand often creates loyalty .

 

[Fidelia]

When you are able to project your brand and position it very well, you would easily sell products. I am for selling brands.