Should Marketing Content Be Adjusted to Customer Journey Stages?

[Suba]

Customer journey is a consumer activity from the first time they see a product/brand or start interacting with a product until they make a purchase transaction. If a business person has studied the customer journey, they can develop the right content marketing strategy according to their target audience, shopping patterns, and interests. Furthermore, the business person can also create the right marketing content through the customer journey.

 

[Starmix]

The best test is promoting the product in malls or stores by giving free samples of your products like what I'm always experiencing here like new brand of coffee, juice, noddles, cake. The company promos also ask the consumers their feedback by writing their taste experience. It's a very fantastic and strategic customer journey.

 

[Nomad]

It is very important to understand how your customer finds your product, how they perceive your product and how they end up buying your producy

 

[Augusta]

Well, a comprehensive content strategy that addresses all stages of the customer journey is essential for success.

 

[Laurentta]

To some extent, i believe marketing content should be adjusted to customer journey stages.