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Social media has made it easy for small businesses to create a brand.

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Before social media came, creating a brand for a business used to be quite tasking. And it was also very expensive.

But through social media, small businesses can create a strong brand around social media and push it to become visible.
 
True. Social media has allowed businesses to create unique identities through story telling and contents.
 
Indeed social media has been a very powerful tool for a lot of small businesses today, making brand creation and even reaching out to their target audience a lot more easier.
 
Social media is a double-edged sword. Businesses should beware that this useful tool can be leveraged to ruin their brands.
It is very easy to ruin a brand with social media than any other means. Just one viral slander against a brand is everything that is needed.
 
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