Social Proof: Why Do People Talk About Products and Service

[Nomad]

When people use product and service, they like to talk about their experience. Why do they do this? There is a simple reason, people love to share positive as well as negative experiences. When someone finds value in a product, they naturally want others to benefit too. Likewise, when they find it bad, they want to warn others. A happy or dissatisfied customer will always spread the word. As a business or a marketer, you can encourage positive social proof by consistently offering quality, useful, and affordable products that people love to talk about.

 

[Augusta]

When customers see others posting good things about a product or recommending a service, it reassures them they're making the right choice.

 

[Starmix]

That's a normal thing. They want surety that when they shop they will be satisfied. The customers also help the business grow his business.

 

[Fidelia]

Humans are social beings. And they would always share every experience that they have be it from a business or a religious institution.

 

[Augusta]

Yes if you want people to talk about your products or services positively then you must give them good things to talk about

 

[Stardom22]

For sure when the business provides quality goods and services, the customers would engage in talking good about the business and when the business becomes the talk in town, the brand for that business would be seen doing so good.

 

[Augusta]

Can attract new customers, remind previous customers that the product still exists and encourage existing customers to buy more of the product.

 

[eLdavis]

As humans we are naturally built to be social, hence we tend to want to share our various experiences with at least one person.

 

[Augusta]

Even testimonials are a form of social proof, where satisfied customers share their positive experiences with a product or service.