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It is true that stiff competition can challenge a business’s strength, but it doesn’t necessarily defeat it. Coopetition can actually push a business to improve its products and services. It also encourages innovation and better customer service. It also helps identify unique strengths and advantages.
A strong business uses competition as motivation to grow rather than a weakness. So, stiff competition tests strengths but can also make a business stronger, if handled well.
A strong business uses competition as motivation to grow rather than a weakness. So, stiff competition tests strengths but can also make a business stronger, if handled well.