The business of drawing tattoo seems very lucrative in other parts of the world. But it doesn't seem to do well in Africa because the culture is against people appearing with tattoos. Trying such a business in Africa is bound to fail.
Tattoo drawing business: Why it doesn't work in Africa?
- Thread starter Trush Jodie
- Start date
Tattoos always have negative connotations as they are often associated with gangs as far as Africa is concerned. It simply would not sell.
It would never sell especially in Nigeria as we have negative belief about it. Only few persons here will patronise such a. business
Tattoo is very expensive and most people around the African continent can't even afford it. It is a huge luxury.
It is only celebrities that would patronize a tattoo business and that is not enough market for one to build a business on.
Many people in Africa are dark complexioned, so the tattoos may not be visible in some cases. They are also expensive and many people do not have sufficient free time and money to get themselves tattooed.
it would never work so far a lot of African countries still sees it as a taboo to have drawings whether permanent or temporary on the body
eLdavis
Media Lab Marketing Team (Digital Promoters)
Staff member
Digital Promoter
Gold Supporter
Literary Virtuoso
Registered Member
- Joined
- Sep 21, 2023
- Messages
- 12,050
- Reaction score
- 852
- Trophy Points
- 0
- Location
- Nigeria
- D Bucks
- 💵13.600225
- Referral Credit
- 0
Though these days most young adults now go for tattoos but in all that tattoos is mostly a western culture or habit, most people in Africa look down on this as being indecent.
It would only take the prevalence of Gen Z for tattoo business to thrive in Africa. As far as the older generation still exists, tattoo business is a absolute No.
