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When creating and designing a website, loading speed is a critical factor that should not be underestimated. Users expect pages to load quickly, and any delay can lead to immediate abandonment, affecting both user experience and conversions. Search engines, like Google, also consider loading speed a key element for SEO ranking, making optimization a priority for any web project. To improve speed, it is advisable to optimize images, minimize unnecessary scripts and styles, use caching, and choose a reliable hosting. Additionally, constant testing with analytics tools allows you to identify and correct performance issues. A fast website not only improves user satisfaction but also increases retention, builds trust, and strengthens the digital presence of any business or online project.