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One of the most critical factors in website creation is loading speed. No matter how attractive the design or how valuable the content, if a page takes too long to load, most users will abandon it within a few seconds. This not only affects the visitor experience but also search engine rankings, as Google considers speed an essential SEO criterion. To optimize a website's speed, it is advisable to compress images, use reliable hosting, implement caching systems, and minimize the use of unnecessary scripts. Even details such as the loading order of visual elements can make a difference. In such a competitive digital environment, a site that loads in less than three seconds has a significant advantage over those that take longer. Speed is synonymous with online success.