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When we think about website design, we often focus on colors, fonts, and content layout. However, a key factor that is often overlooked is loading speed. A site that takes more than three seconds to open risks losing most of its visitors, as users are increasingly impatient and seek immediacy. Optimizing images, reducing the use of unnecessary scripts, and choosing a good hosting service are essential measures to improve performance. Furthermore, Google and other search engines consider loading speed as a ranking factor, which means that a slow site will also have lower visibility in search results. An attractive design must always be accompanied by solid performance to ensure both user satisfaction and SEO success.