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Microdata, or structured data, are elements added to a web page's code to help search engines better understand the content. This data allows information to be presented more clearly in search results, improving visibility and increasing the likelihood of clicks.
Properly implementing microdata can generate rich snippets, which display elements such as reviews, ratings, events, or prices directly in search results. This not only makes the link more attractive to users but also improves the page's perceived authority and relevance.
Microdata facilitates content indexing and categorization, helping search engines associate pages with relevant terms and specific queries. It also contributes to site consistency and allows information to be correctly interpreted by search engines and virtual assistants.
Properly implementing microdata can generate rich snippets, which display elements such as reviews, ratings, events, or prices directly in search results. This not only makes the link more attractive to users but also improves the page's perceived authority and relevance.
Microdata facilitates content indexing and categorization, helping search engines associate pages with relevant terms and specific queries. It also contributes to site consistency and allows information to be correctly interpreted by search engines and virtual assistants.