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Nowadays, website creation and design cannot be conceived without considering the mobile experience. A responsive design ensures that the site adapts to any device, whether computer, tablet, or smartphone, offering a uniform and pleasant user experience. A lack of adaptation can lead to navigation problems, loss of visitors, and decreased conversions. Furthermore, search engines prioritize mobile-optimized websites, which directly impacts SEO ranking. To achieve an effective responsive design, it is necessary to work with flexible grids, adaptive images, and media queries that adjust content according to the screen size. It is also essential to constantly test the site on different devices and browsers to ensure compatibility. A responsive web design not only improves the user experience but also strengthens the digital presence and maximizes the performance of any online project.