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The success of a website depends not only on its visual appearance, but also on how it feels and is used. This is where UX (user experience) and UI (user interface) design come into play. A well-thought-out UX design focuses on understanding the visitor's needs, ensuring that each interaction is intuitive, fast, and satisfying. UI design, meanwhile, handles visual elements such as buttons, typography, colors, and overall layout, ensuring a coherent and attractive presentation. When the two are combined correctly, the result is a website that not only looks good but also seamlessly guides users toward their goals, whether that's reading content, purchasing a product, or contacting the company. Ultimately, investing in UX/UI is not a luxury, but a necessity to stand out in the competitive digital world.