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The Indian messaging app that wants to take on WhatsApp

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The Indian tech company Zoho created Arattai, which has gone widespread in the nation during the last several weeks. Sensor Tower, a market research organization, reports that Arattai had fewer than 10,000 downloads in August. In 2021, Arattai—which translates to "banter" in Tamil—had a soft debut, but few people were aware of it. The federal government's drive for independence as India copes with the effects of high US trade tariffs on its commodities is being attributed to the abrupt spike in its popularity. Over the past few weeks, Prime Minister Narendra Modi and his ministers have emphasized the importance of making and spending in India.
 
The Indian tech company Zoho created Arattai, which has gone widespread in the nation during the last several weeks. Sensor Tower, a market research organization, reports that Arattai had fewer than 10,000 downloads in August. In 2021, Arattai—which translates to "banter" in Tamil—had a soft debut, but few people were aware of it. The federal government's drive for independence as India copes with the effects of high US trade tariffs on its commodities is being attributed to the abrupt spike in its popularity. Over the past few weeks, Prime Minister Narendra Modi and his ministers have emphasized the importance of making and spending in India.
Thanks for the information. Let's see how popular it becomes.
 
Listen, Zoho's Arattai app is currently trending in India. People have started downloading it with great enthusiasm.

The Indian government is pushing people to use local products. This has led people to rush to download Arattai.

But don't be fooled by the sudden popularity. This is a commercial policy to educate people to use local products.

The owner of the wood owns the coal. We will see if Arattai lasts or disappears like smoke. Many young people are impatient with rapid changes.
 
Zoho is well known for most of their business or financial apps, it would be nice to see what they can do with this one. But for it to be able to compete with Whatsapp? Well let's watch and see how it goes.
 
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