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When we talk about website creation and design, we often think only about structure, loading speed, or SEO optimization. However, one factor that strongly influences user experience is color psychology. Each hue conveys a different emotion: blue is often associated with trust and professionalism, which is why it's common on banking and digital services sites; green is linked to nature, freshness, and health; while red conveys energy, urgency, or passion. A good web designer doesn't choose colors randomly, but rather considers how to guide the user through sensations that encourage interaction and conversion. Furthermore, maintaining consistency in the color palette helps reinforce brand identity and create a more memorable experience. Ultimately, colors are a silent language that complements a website's functionality.