The Relationship Between User Experience (UX) and SEO

[Suba]

User experience (UX) is a factor that often influences SEO performance. A positive UX can increase visitor satisfaction and often impact conversions, resulting in a higher website ranking.

Slow-loading websites are often abandoned by visitors or bounce. These visitors will not convert or engage with anything, which will ultimately lower SEO rankings.

To measure UX, Google often uses Google Core Web Vital metrics such as First Input Delay and Largest Contentful Paint.
A good UX can reduce bounce rates.
A positive UX can increase dwell time on a website.

 

[King Belieal]

The user experience of a site determines to a large extent it's bounce rate which some search engines use as a vital metric to rank a site.