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If you want to make money from ads on your site, you need to understand CPC rate. The CPC rate is the average amount advertisers pay per click for ads. If you are running Google ads, you get 68 percent of advertising revenue. For example, the average CPC rate related to travel niche ads in the US is $1.76 and when you get 68 percent share as a publisher, you will be earning $1.19 per click.
