Use content marketing to retain and attract customers

[Tobi]

You can use content marketing to retain and attract customers by using customer’s preference and interest from user data, create onboarding emails, sending out newsletters, hosting a podcast, updating your social media, building a resource, involving customer support in content.

Try providing creative uses of the product, and inspiring your customers. Additionally, you can create blog content that is focused on your customer's goals, preference and needs. Finally, you can use content to create value for your existing customers in ways that drive up lifetime value.

 

[eLdavis]

Content marketing can help build trust or even create some sort of emotional connection between the brand and the customers, so it's a good strategy.

 

[Augusta]

Content marketing focuses on creating, publishing and distributing content to attract and retain customers.