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What are Breadcrumbs and How to SEO Optimize Them?

yusra

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As I work to optimize my site's navigation for SEO, I want to better understand breadcrumbs. What exactly are breadcrumbs and how do they help users and search engines? Where should they be placed and how should they be structured? What's the best way to optimize breadcrumb formatting for click-through rate and rankings?
 
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