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What are some unique ways for online businesses to personalize the consumer experience?

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If you want to know what your customers like or want, consider providing them with some simple quizzes to answer. It is a fun way to learn about their wants/preferences. Moreover, you could include games that tie into customer loyalty and points to make personalization more enjoyable for you and your customers.
 
Apart from providing quizzes and reward points, you as a businessman can also do research to get to know consumers better. Next, you also need to divide consumers based on characters, such as potential consumers, new consumers, discount consumers, and loyal consumers. The next stage you also need to learn what consumers want.
 
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