What are the Benefits of Goodwill for Business?

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Goodwill is an intangible asset that arises from the difference between the market value of a business/company and its book value. Goodwill only occurs when a company is acquired or merged with another company. To provide more detailed information, here is an example of goodwill: DBucks Company acquired Moontah Company for $20 million, but in fact Moontah Company only has a net book value of $15 million. So the Goodwill that will be recorded is $5 million.

Of course, goodwill has benefits and plays a vital role in the development and success of a business, including:
Having a high reputation and level of trust.
Having strong competitiveness.
 
Business goodwill is very important it's an intangible asset that can give a company a competitive advantage over others. Goodwill can give a company an advantage over its competitors. snd is worth more than its net assets.and can contribute to a company's profitability.
 
When a business has lots of goodwill, it has direct impact on sales. As more people would want to identify with the business.
 
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