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What are the Benefits of Improving Customer Retention?

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Businesses often use customer retention as an indicator to assess business performance. A higher retention rate is considered to be more effective and satisfying for their customers, while a lower retention rate indicates a business's inability to satisfy its customers.

Loyal customers often purchase products from the same location, even if the location is considered far from their home. Improving customer retention requires strategic planning and continuous implementation. So, in your opinion, what are the benefits of improving customer retention?
 
If you can empower your customers with quality products and satisfactory services most likely, they will be loyal to you and retain. Being good and honest to them are also factors to consider for retaining customers.
 
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