Pay Per Click or PPC ads are a type of advertising where advertisers are required to pay if the ads they place are opened/clicked by the audience. So advertisers only pay for the number of clicks that direct visitors to the store site or business landing page. There are several types of PPC ads that we are familiar with such as Google ads, social media ads, remarketing, display ads, etc. So in your opinion, what are the benefits of PPC ads for online businesses?
