What are the common mistakes that cause online businesses to fail, even if they offer good, high-quality products?

[Suba]

We often hear online businesses claiming their products are high-quality and have a selling point, but in reality, their sales are so low that profits cannot cover operating costs. So, essentially, low sales aren't always caused by poor product quality, but are often caused by errors in overall business management.

Online merchants face intense competition. The online marketplace always offers a wide selection of products for all consumers. Consumers often consider the shopping experience, brand trust, and the relevance of messages received/read from previous buyers. High product quality doesn't always guarantee competitiveness in the online marketplace, which ultimately impacts the survival of an online business. So, in your opinion, what are the common mistakes that cause online businesses to fail, even if they offer good, high-quality products?

 

[King Belieal]

One of the reasons that an online business can fail is poor handling of delivery. No tracking provided. That would discourage people.

 

[eLdavis]

One common mistake is that they tend to focus too much on their products rather than working on building a better e-commerce platform.