What are the Disadvantages of the Buy One Get One Strategy?

[Suba]

Business people will always want to have high sales turnover and fast inventory turnover, that's why one strategy that is often implemented by business people is buy 1 get 1, with the aim that stock items will run out quickly and be replaced with new ones. In my opinion, the buy one get one strategy will be more effective and attract more buyers' attention if we compare it with the discount strategy. There are several buy 1 get 1 formats that we can find on the market, you can also format or modify them in your own way, such as buy one get another item free or buy 2 items get one free. However, before you apply the buy one get one strategy in any format, you should first identify the weaknesses or disadvantages of this strategy. So, in your opinion, what are the disadvantages of the buy one get one strategy?

 

[Starmix]

That is one tactic to sell out all stocks and to replace them with trendy ones. I am among those who feel happy when see a mall on buy one take one. But this time, I never see in malls buy 1 take 1 strategy.

 

[Bisolami]

The bad thing about it is that you may lose so you have to be careful when doing this

 

[Abdulhamid01]

Business people will always want to have high sales turnover and fast inventory turnover, that's why one strategy that is often implemented by business people is buy 1 get 1, with the aim that stock items will run out quickly and be replaced with new ones. In my opinion, the buy one get one strategy will be more effective and attract more buyers' attention if we compare it with the discount strategy. There are several buy 1 get 1 formats that we can find on the market, you can also format or modify them in your own way, such as buy one get another item free or buy 2 items get one free. However, before you apply the buy one get one strategy in any format, you should first identify the weaknesses or disadvantages of this strategy. So, in your opinion, what are the disadvantages of the buy one get one strategy?

When this runs for a long time, it will make consumers take advantage of thus situation and this strategy won't allow for proper achievement of the business campaign period.

 

[Suba]

When this runs for a long time, it will make consumers take advantage of thus situation and this strategy won't allow for proper achievement of the business campaign period.

True, the buy one get one strategy is not intended for a long time, but only temporarily or during promotions at certain moments, the aim of this strategy is also usually to finish off old stock that has not been sold.

 

[King Belieal]

You would see someone that usually buys one and frequently comes around to buy another pack as much as it would sustain him or her for three months. That period of absence, certain factors might play in as make you lose him or her as a customer.

 

[Kirubel]

From my experience those buy one get one shops have some down side that they create low quality for their products to sell.

 

[Stardom22]

This method of is very expensive and it may lead to losses to the business if not we'll handled.

 

[eLdavis]

Customers are attracted to the word free. Even when it is something they can easily afford, they would rather have it free and be very excited about it than to buy it.