There are four basic steps in white hat SEO strategy. The four step includes keyword research, readability check, linking and marketing. SEO starts with keyword research. Without proper research, you may find it difficult to find niche you can penetrate without much struggles. Readability check is a vital because it will help a webmaster to know the next necessary step to be taken to boost ranking. Link building is the soul of SEO. Without links, a website can not be consider an authority and relevant by Google penguin and other search engines crawlers