What are the Functions that Content Marketing Plays in Digital Marketing

[freelancermaria]

One important aspect of digital marketing is content marketing. A company can increase the visibility of its product or service to its target market, interact with them more, boost social media marketing, improve website SEO, generate leads, and adjust to the sales funnel with the help of content marketing. It is compatible with several digital marketing platforms. Know that high-quality content builds customer loyalty.

 

[Fidelia]

Content marketing helps a business to showcase the usefulness of it's products through relatable contents that could instigate a user to take actions on that digital products.

 

[Nomad]

Digital marketing is a generic term and content marketing is a category of digital marketing.