What are the Goals of Personal Selling?

[Suba]

Personal selling refers to the activity or communication between the seller and the buyer where the seller provides information and advantages about the product so that customers are interested in buying the goods.
Personal selling is not only done offline but we often find it on several social media, so personal selling is a skill for sellers that really needs to be improved. So in simple terms we can describe the goals of personal selling are:
1. Building close relationships with customers
2. Knowing market information and knowing what customers want.
3. Building brand awareness etc.

 

[Augusta]

To come in contact with customers to enable you build close relationships with customers

 

[King Belieal]

I think the majority of sales now is done through personal selling. It is more convincing than having to depend on people to make purchase decisions based on adverts.

 

[Augusta]

This is like getting to know your customers. And having a personal feelings of how it works to be with your customers