Promotion is an activity to introduce and inform, influencing viewers to become customers of a product or service. Currently, promotions are mostly carried out online, either through websites/blogs or social media, but we also often encounter other types of promotions, such as through advertisements on television or radio, but there are also promotions that use sponsorship or endorsement. So promotion is basically an important part in the world of marketing, so we as business people also have to know what are the goals of product promotion?