What are the possible market segments for a business that deals on gold?

[King Belieal]

Every business has the market that it targets to serve. And those markets determine how much the business would be able to sell it's products.

For a business that deals on gold, what are the possible target markets for it?

 

[Fidelia]

I think the elites and upper middle class would be the target market for a gold selling business. Only them can afford to buy gold and hold.

 

[Stardom22]

In my country the most rich people like the politicians and the other higher profiled businessmen Tycoons are the ones being engaged on the gold and other precious metals dealing with.

 

[King Belieal]

I think it is the celebrities that should be focused on. But average exposed people also buy gold for investment.

 

[SilverLance]

Collectors of rare or unique gold items may be a target market for a business that deals in gold.

 

[Kross]

Target women. Those ones that are in the corporate world always have spare money to buy in jewellery like gold.

 

[SilverLance]

Men who are looking to invest in gold for financial security, or as a luxury item could also be a valuable demographic to target.

 

[Augusta]

I think the elites and upper middle class would be the target market for a gold selling business. Only them can afford to buy gold and hold.

I agree with you , with the hike in prices now it is the elites and upper middle class that are the target market for a gold selling business. Only them can afford to buy gold and hold for future use

 

[Xtynehappy]

As we all know that the gold business is a business that is mostly being done by the rich people. The market is normally targeted in banks.

 

[SilverLance]

There are emerging markets where gold is highly valued and sought after.

 

[Kera]

Two market segments are primarily identified with the sales of gold. One is people that are jewellery freaks. And most are women. Others are gold investors.

 

[SilverLance]

Jewellery freaks are typically interested in gold for its aesthetic appeal and as a fashion statement.

 

[Stardom22]

As far as l am concerned, these kinds of businesses really targets a small group of people that are very rich and well off. In my country for instance that business is mostly being done by the famous government officials and politicians

 

[SilverLance]

High net-worth people looking to invest in physical assets as a hedge against economic uncertainty.