What are the reasons an online business targeting everyone won't work?

[Trush Jodie]

Most school of thoughts have opined that an online business trying to target everyone would ultimately fail. They always are emphasizing the need to target a small audience.

What are the reasons trying to target everyone as an online business won't work?

 

[gwolf666]

I completely agree with that idea. Trying to reach everyone with an online business is usually a mistake that leads to failure. The main reason is that when you try to cater to a very broad audience, you lose specialization and the ability to offer something truly relevant and personalized. Furthermore, the competition becomes much tougher, as you have to face many businesses also trying to capture that large market. Segmentation allows you to focus your efforts on a specific group, better understanding their needs and preferences, which in turn increases the chances of success. Another important point is that resources, such as marketing and communication, are used more effectively when targeting a defined audience. Ultimately, having a small but well-defined audience allows you to build a solid brand and offer more tailored solutions, which facilitates growth and customer loyalty.

 

[eLdavis]

When a business targets everyone, there would be lack of focus which makes it really hard for you to attract anyone.

 

[Nomad]

Not all people would be using the same product, therefore, you should target that product to all people.

 

[Springtime]

That depends on the scale of your online business and the varieties of products you sell. If are a big online retailer selling all sorts of products just like Taobao, they can target everyone. But their system may detect individual's customer's buying behavior and the products the customer buy often and recommend related products to him/her.

 

[Min George]

It is so expensive to target everyone and the cost of marketing might swallow up the potential profits.

 

[Augusta]

The main reason why this online business will fail is that you are not getting any or enough website visitors that match your target audience.