What are you supposed to do when the website doesn't receive any traffic ?

I’d start by trying to promote my website on social media and on forums that allow me to do so. There are various places where you can promote your website and try to build its traffic up.
 
It all cames back to an old saying on that very topic,
"Early to bed, early to rise, work like hell and ADVERTISE"

Put together a hard hitting splash page with a real incentive for visitors to take action and send me a link.
 
I don't depend on a great website to get traffic, but once you get the traffic by advertising you need a great website to convert that traffic into your desired result.
 
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