What can make SMS Marketing really convert?

[Trush Jodie]

SMS Marketing always seems not to convert so much. It is like people just disregard all those marketing SMS that are sent by brands. What are the measures that can make SMS Marketing to convert really much? Any particular approach?

 

[Springtime]

That depends on the message. If it offers some benefits to the target audience, they may be interested to look at it.

 

[kit_hung]

It’s true that many commercial SMS messages are ignored because they are uninteresting or irrelevant to the recipient. To improve effectiveness, it’s important to send messages with real value—like a special offer, a unique discount, or valuable information for the customer.

Also, use friendly and direct language, avoiding long or boring messages. Make sure the messages are sent at the right time, not late at night or during busy periods. Personalization also helps—use the customer’s name or reference their shopping habits.

Finally, offer an opt-out option to show respect for the recipient’s autonomy. Honesty and transparency increase the customer’s chance of taking action.