What is Anchor Text and Why it’s Important for SEO?

[yusra]

As I work to optimize my website's content, I want to better understand anchor text and its SEO benefits. What exactly is anchor text? How does it help with search engine rankings versus other on-page elements? What are some best practices for using anchor text internally and securing backlinks with relevant anchor text? Why is it an important ranking factor?

 

[Augusta]

Anchor text is the clickable text within a hyperlink that leads to another webpage. It's crucial for SEO because it helps search engines understand the content of the linked page

 

[Nomad]

When you are building backlinks, you usually use anchor text to embed link to your site. You can also use anchor text on your site to link to other sites or other pages in your website

 

[Augusta]

Clear and relevant anchor text improves user experience by making it easy for users to understand where a link will take them before they click.