What is clarity in business advertising? How can a business achieve clarity in advertising?

[Kross]

I read that a business must have clarity in it's advertising campaign. I would love to know what "clarity" in advertising means for a business ad?

And what are the necessary steps for a business to take to achieve clarity in it's business advertising drive?

 

[eLdavis]

When advertising there needs to be a clear message such as what you are advertising or promoting, and who you are promoting it to.

 

[Nomad]

Clarity can refer to a lot of things and one of them, especially related to advertising is clarity of your marketing materials

 

[King Belieal]

This is true. The message you are trying to sell must be very clear. When it is ambiguous, the purpose of advertising is defeated.

When advertising there needs to be a clear message such as what you are advertising or promoting, and who you are promoting it to.