What is cross marketing?

[Starmix]

Cross-marketing is a powerful strategy for businesses looking to expand their reach, increase brand awareness, and create mutually beneficial partnerships. By carefully selecting partners and developing creative campaigns, brands can leverage the combined power of multiple entities to achieve shared goals.

Advantages of cross-marketing:

1. Increased reach
2. Enhanced brand awareness
3. Cost-effective
4. Improved customer engagement.

 

[Nomad]

One of the best examples of cross marketing is using Instagram to build your tiktok followers or using tiktok to build youtube subscribers

 

[Starmix]

There are many examples of successful cross-marketing campaigns like: Starbucks and Spotify, Nike and Apple, McDonald's and Monopoly .