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RankBrain is a machine learning (AI) system that Google uses to help process and understand search queries, especially those that are ambiguous, complex, or new. It is a core part of Google's overall search algorithm.
The primary role of RankBrain is to interpret the meaning behind search queries and top rank search results based on their relevance to that interpreted meaning. It tries to understand what users are really looking for, even if they don’t use the perfect keywords.
Further, RankBrain uses a technique called word vectors to represent words and phrases as mathematical entities. This allows it to understand the relationships between words and concepts. RB analyzes patterns in search queries to understand the intent behind them. It can identify synonyms, related terms, and the overall topic of the query
SEO professionals need to focus on understanding user intent and creating content that directly addresses users’ needs and questions. High-quality engaging and informative content is essential. RankBrain rewards content that users find valuable and relevant. A good user experience is crucial. Websites should be easy to navigate, fast-loading and mobile-friendly.
The primary role of RankBrain is to interpret the meaning behind search queries and top rank search results based on their relevance to that interpreted meaning. It tries to understand what users are really looking for, even if they don’t use the perfect keywords.
Further, RankBrain uses a technique called word vectors to represent words and phrases as mathematical entities. This allows it to understand the relationships between words and concepts. RB analyzes patterns in search queries to understand the intent behind them. It can identify synonyms, related terms, and the overall topic of the query
SEO professionals need to focus on understanding user intent and creating content that directly addresses users’ needs and questions. High-quality engaging and informative content is essential. RankBrain rewards content that users find valuable and relevant. A good user experience is crucial. Websites should be easy to navigate, fast-loading and mobile-friendly.