- Thread Author
- #1
I have been following SEO trends closely in recent years, and with each Google update and the massive adoption of artificial intelligence, I realize that the strategies that worked before do not necessarily guarantee results today. What depended only on backlinks and keywords now requires a more comprehensive approach that combines user experience, high quality search intention and content.
For example, outstanding fragments and optimization for voice searches have become increasingly important. In addition, AI is changing the way in which the contents are created and classified; Predictive analysis tools allow us to better understand what type of content will generate more interaction and conversions. It is also key to pay attention to the speed of the site, mobile experience and safety, since Google prioritizes fast and reliable pages.
Another aspect that I notice is that semantic optimization and SEO based on entities are gaining relevance. Instead of focusing only on individual keywords, it is now more effective to create content that covers a topic completely, connecting related concepts and answering questions that users could have.
Despite these trends, I still see debates about whether it is better to prioritize long and detailed content against optimized microcontantes for fragments, or if the strategy should lean towards the domain authority versus the page authority.
That is why I am very interested in the experience of the community: considering recent updates, the influence of AI and changes in user search habits, what do you think is the best SEO strategy for 2025?
For example, outstanding fragments and optimization for voice searches have become increasingly important. In addition, AI is changing the way in which the contents are created and classified; Predictive analysis tools allow us to better understand what type of content will generate more interaction and conversions. It is also key to pay attention to the speed of the site, mobile experience and safety, since Google prioritizes fast and reliable pages.
Another aspect that I notice is that semantic optimization and SEO based on entities are gaining relevance. Instead of focusing only on individual keywords, it is now more effective to create content that covers a topic completely, connecting related concepts and answering questions that users could have.
Despite these trends, I still see debates about whether it is better to prioritize long and detailed content against optimized microcontantes for fragments, or if the strategy should lean towards the domain authority versus the page authority.
That is why I am very interested in the experience of the community: considering recent updates, the influence of AI and changes in user search habits, what do you think is the best SEO strategy for 2025?