What is the difference between marketing to a potential customer and a prospective customer.

[Min George]

A potential customer and a prospective customer are quite different. A potential customer hasn't yet indicated strong interest to buy while a prospective customer has already indicated strong interest to buy.

What is the difference in marketing to them both?

 

[Augusta]

I think Prospective customer is in the process of buying while Potential customer is closer to possible buying as soon as the person can

 

[Fidelia]

When marketing to potential clients, the focus is on educating them about your products. For prospective clients, the focus is about building trust.

 

[Fire&Rain]

With potential customers, marketing is about grabbing attention and building trust, they may not even realize they need what you offer. Prospective customers are already engaged, so your messaging should help them make a decision: comparisons, testimonials, and clear calls to action. Essentially, you shift from informing to persuading depending on their readiness to buy.

 

[Suba]

In my opinion, a potential customer refers to anyone who is interested or a group of potential buyers, while a prospective customer is more specific, or a subset of potential customers who have been selected and have met certain criteria required in marketing and therefore become a target to be pursued

 

[Augusta]

With Prospective customers you are marketing to people who are interested in buying from your company. Prospects are very likely to become your active clients.

 

[wisdom01]

When marketing to potential clients, the focus is on educating them about your products. For prospective clients, the focus is about building trust.

oh that is a really smart way to look at it. so one person needs to learn what you have. the other person knows but needs to feel safe with you first. that makes talking to people much easier for me, thank you.

 

[arunima25]

Prospective customers have already showed interest in buying your product. So, your marketing strategy would go beyond giving information about your product/services. You have to provide them with things that would make this buying actually happen like the special features, discount and special offers if any, benefits of first time buyer, guarantee, customer service etc.
For potential buyer, the marketing strategy would start with providing them with information about the products

 

[Augusta]

Prospective customers have already showed interest in buying your product. So, your marketing strategy would go beyond giving information about your product/services. You have to provide them with things that would make this buying actually happen like the special features, discount and special offers if any, benefits of first time buyer, guarantee, customer service etc.
For potential buyer, the marketing strategy would start with providing them with information about the products

Yeah that's right, for potential buyer, the marketing strategies might work provided with some information.