What is the difference between marketing to a potential customer and a prospective customer.

[Min George]

A potential customer and a prospective customer are quite different. A potential customer hasn't yet indicated strong interest to buy while a prospective customer has already indicated strong interest to buy.

What is the difference in marketing to them both?

 

[Augusta]

I think Prospective customer is in the process of buying while Potential customer is closer to possible buying as soon as the person can