What is the Difference Between SEO and Google Ads?

[Suba]

Many business site owners are confused about which one to choose, SEO or Google ads, both have the same goal of making the business site easily visible which then generates traffic from visitors who access the site. SEO allows business sites to be more easily found by visitors/potential customers who are looking for information on the products you offer, while Google ads allow sites to gain visibility instantly, through ads placed first in search engines. So, what do you think is the difference between SEO and Google Ads?

 

[Laurentta]

Well, SEO is free. There is no cost attached to appearing in search results while with Google Ads, it costs money to display ads

 

[Nomad]

SEO will give you organic ranking on search engines, but it is competitive. Google ads, especially search ads will rank your content as paid list and wil improve immediate visibility.