What is the significance of the motto of a business?

[Fidelia]

Many different businesses have mottos. Some are one worded and some are like a phrase. There must be something significant in the motto of a business for any business that is a bit organized to have it. What is the significance of the motto of a business?

 

[eLdavis]

I think the motto helps to convey the goal of the business, with just that motto, you can have a clear understanding of what the business is all about.

 

[Min George]

Most businesses are not even reflective of the motto they are communicating in their operations. The motto becomes a waste of time.