What makes a piece of content from a brand feel pushy?

[Kross]

When it comes to Content Marketing, it is always emphasised that brands should offer help first in their contents before they try to push cod a sale.

So, what makes a content seem to be pushy for sales first? What attributes of contents make it seem to a viewer that it is just about sales?

 

[Fidelia]

When the content is all talking about the features of a product alone trying to hype, it is already pushy