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What makes customers to trust a brand they discovered online?

Another thing that can make potential customers trust your brand is your consistency. I won't buy from a brand that post about their services once in five months.
 
In the online space, almost anyone can start selling. There is really no barrier to entry when it comes to selling online. What is the particular thing that can make a customer trust a brand that they found online?
I buy a lot online and I first read reviews and go through the details of the concerned product by accessing their website
 
When an online brand is able to establish authenticity, people would naturally want to patronize the brand.
 
Clear branding, real reviews and active social media and decent customers service go a long way. If your website looks like it was made during dial up days people bounce.
 
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