What steps ensures a brand maintains its voice even when the owner is not the one writing or creating the content.

[Fidelia]

The owner of every business person is the one that creates the identity for the business. They are the ones that can reflect that identity best in every promotional content.

But how can a brand ensure that the voice of the brand is not lost when another person, apart from the owner, writes the content?

 

[eLdavis]

The owner needs to ensure that there is a clear layout of what the brand stands for so they can simply follow that layout.

 

[Min George]

I think the owner should create a brand vibes manual. That would be the reference point to anyone that wants to create contents for the brand.